Private Label Powder Eyeshadow Production in Guangzhou

Writer：admin Time：2026-01-07 06:42 Browse：℃

Introduction: Powder Eyeshadows – A Core Color Cosmetic Product

Powder eyeshadows remain one of the most versatile and profitable categories in color cosmetics. Their lightweight texture, blendability, and long-lasting wear make them essential for both mass-market and premium beauty brands.

Private label powder eyeshadows allow brands to:

• Showcase unique color stories

• Increase average order value through multi-pan palettes

• Offer long-lasting, buildable pigmentation

• Introduce seasonal or limited-edition collections

As a leading Guangzhou OEM/ODM cosmetics factory, we specialize in custom powder eyeshadow production for global brands, distributors, and private label owners.

Global Powder Eyeshadow Market Analysis

Market Size and Growth Trends

The global eye makeup market exceeds USD 15 billion, with powder eyeshadows accounting for a significant portion. Recent trends driving market growth include:

• Increased social media exposure and influencer tutorials

• Expansion of private label and indie brands

• Demand for neutral, multi-use, and vegan palettes

• Seasonal and limited-edition palette launches

Industry research highlights steady annual growth of 6–10% in powder eyeshadows, outperforming single-color shadows in consumer repurchase and engagement.

Regional Market Demand Overview

Guangzhou OEM/ODM factories are uniquely positioned to serve diverse regional requirements with fast formula development and scalable production.

Why Choose Guangzhou for Powder Eyeshadow OEM/ODM Manufacturing?

Guangzhou is recognized as China’s premier cosmetic manufacturing hub, particularly for color cosmetics, including eyeshadows, blush, and highlighter products.

Core Advantages of Guangzhou Manufacturing

• Integrated raw material and packaging supply chain

• Advanced R&D capabilities for powder formulas

• Competitive production costs and flexible MOQs

• Experienced global export and compliance support

• Rapid trend-driven product development

Manufacturing Location Comparison

Guangzhou offers the best combination of speed, cost, and customization for B2B buyers.

Powder Eyeshadow Product Types & Customization Options

Our OEM/ODM private label services cover a wide range of powder eyeshadow formats:

• Pressed powder eyeshadows

• Baked powder shadows

• Mineral powder shadows

• High-pigment professional palettes

• Multi-use powder palettes (eyes + highlight + blush)

Customization Options

This flexibility allows brands to align their palettes with target demographics, trends, and retail positioning.

Formula Advantages of Powder Eyeshadow OEM/ODM

As an experienced Guangzhou powder eyeshadow OEM factory, we focus on performance, stability, and user experience.

Key Formula Benefits

• High color payoff and long-lasting wear

• Blendable and buildable texture

• Minimal fallout and smooth application

• Stable pressing to reduce breakage

• Comfortable wear without creasing

Ingredient & Technology Options

• Talc-free and mica-controlled formulas

• Treated pigments for adhesion and vibrancy

• Silicone and natural oil blends for smooth texture

• Vegan and cruelty-free formulas

• Optional shimmer or glitter effects

All formulas undergo stability, safety, and compatibility testing before mass production.

Ingredient Safety & Regulatory Compliance

Global markets require strict compliance. Our factory follows all major cosmetic regulations:

• EU Cosmetics Regulation (EC 1223/2009)

• US FDA cosmetic standards

• ASEAN Cosmetic Directive

• Middle East GSO / SASO compliance

Compliance Support

• Ingredient compliance review and documentation

• MSDS & COA preparation

• Stability and microbial testing

• Label and claims review for exports

This ensures smooth international market entry and risk reduction.

OEM vs ODM Powder Eyeshadow Manufacturing

OEM Manufacturing

OEM is suitable for brands with existing palette designs or formulas.

OEM Services Include:

• Formula replication

• Shade matching

• Bulk production and QC

• Filling, assembly, and labeling

ODM Manufacturing

ODM is ideal for new brands, influencers, or private label projects.

ODM Services Include:

• Market trend analysis

• Formula development

• Palette layout and design

• Full private label solution from concept to delivery

OEM/ODM Powder Eyeshadow Production Workflow

Average lead time: 35–50 days depending on complexity.

Packaging Design & Branding Strategy

Packaging is critical for powder eyeshadows, especially for gift sets, influencer collections, and premium lines.

Packaging Options

• Compact plastic palettes

• Paperboard palettes with mirrors

• Magnetic closure palettes

• Metal tin palettes

• Eco-friendly recyclable packaging

Packaging Strategy Table

Custom printing, embossing, foil stamping, and inserts are supported.

Case Study: Private Label Powder Eyeshadow Palette for Europe

Client: Mid-size European beauty brand
Product: 12-color powder eyeshadow palette
Order Quantity: 80,000 units

Results:

• Factory cost per unit: USD 3.50

• Wholesale price: USD 9.80

• Retail price: EUR 28.00

• Repeat order within 5 months

This demonstrates the profit potential and branding impact of private label powder eyeshadows.

Export Logistics & Global Shipping

Our Guangzhou factory provides end-to-end export support:

• Export carton and pallet optimization

• HS code classification

• Commercial invoice & packing list

• FOB, CIF, and DDP incoterms

Main Export Markets

USA, Canada, UK, Germany, France, Italy, UAE, Saudi Arabia, Thailand, Vietnam, Indonesia, Brazil, Mexico, and Africa.

Market Trends Driving Powder Eyeshadow Manufacturing

Key Trends

• Neutral palettes for everyday wear

• Limited edition and seasonal collections

• Vegan, talc-free, and clean beauty products

• Multi-use face palettes

• Refillable and customizable palettes

Guangzhou OEM/ODM factories maintain a competitive edge through fast formula development and packaging innovation.

Why Partner with Our Guangzhou Powder Eyeshadow Factory?

• ✔ Experienced OEM/ODM team

• ✔ Flexible MOQs for private label brands

• ✔ Stable quality control and production systems

• ✔ Competitive pricing and reliable lead times

• ✔ Regulatory and export expertise

Start Your Private Label Powder Eyeshadow Project Today

Whether you are:

• Launching a new beauty brand

• Expanding your private label palette collection

• Supplying wholesale or retail channels

Our Guangzhou OEM/ODM powder eyeshadow production services provide a strong foundation for global growth.

📩 Contact us today to request samples, pricing, and customized manufacturing solutions.