Writer:admin Time:2026-01-07 06:45 Browse:℃
Face essences are lightweight, concentrated skincare liquids that deliver active ingredients deep into the skin, bridging the gap between toners and serums. They are designed to:
Hydrate, brighten, and improve skin texture
Enhance the efficacy of serums and moisturizers applied afterward
Provide anti-aging, antioxidant, or brightening benefits
Target sensitive, dry, dull, or aging skin
For private label skincare brands, face essences provide a premium skincare positioning and a versatile product line suitable for global markets.
Our Guangzhou cosmetics factory delivers full-service OEM/ODM face essence production, from concept development to international shipping, tailored for skincare entrepreneurs and established brands alike.
The global face essence and hydrating essence market is projected to reach USD 4.8 billion by 2030, growing at a CAGR of 6.4%. Market drivers include:
Rising interest in layered skincare routines, particularly in Asia-Pacific and North America
Increased awareness of skin hydration, anti-aging, and brightening
Popularity of K-beauty and J-beauty routines worldwide
Growth of direct-to-consumer (DTC) and e-commerce channels
| Region | Consumer Focus | Popular Essence Features |
|---|---|---|
| North America | Hydration & anti-aging | Hyaluronic acid, peptides, antioxidants |
| Europe | Sensitive & natural products | Botanical extracts, fragrance-free, organic |
| Asia-Pacific | Brightening & smooth texture | Niacinamide, licorice root extract, centella asiatica |
| Middle East | Premium luxury skincare | Antioxidant-rich, hydrating, multi-functional |
| Latin America | Affordable, effective solutions | Multi-benefit formulations with hydration + brightening |
Guangzhou manufacturers can adapt formulas, textures, and packaging to meet these regional requirements, ensuring international competitiveness.
Access to high-quality functional ingredients, including peptides, vitamins, botanical extracts, and hyaluronic acid
Advanced production technology for stable liquid, gel-essence, and lightweight serum textures
ISO-class cleanroom facilities to ensure safety, consistency, and stability
Flexible minimum order quantities (MOQs) for startups and established brands
Expertise in regulatory compliance, testing, and global shipping
| Factor | Guangzhou | Europe | USA |
|---|---|---|---|
| Production Cost | Low–Medium | High | High |
| Formula Customization | Full-service | Partial | Partial |
| Packaging Options | Bottle, dropper, pump, sachet | Limited | Limited |
| OEM/ODM Capability | Full-service | Partial | Partial |
| Export Experience | Extensive | Medium | Medium |
Our factory provides OEM/ODM services for a variety of face essence types:
Hydrating essences for dry or dehydrated skin
Brightening essences for uneven tone and dull skin
Anti-aging essences enriched with peptides, collagen boosters, and antioxidants
Soothing and calming essences for sensitive skin
Combination essences for multi-functional benefits (hydration + anti-aging + brightening)
| Element | Options |
|---|---|
| Active Ingredients | Hyaluronic acid, niacinamide, vitamin C derivatives, peptides, centella asiatica, licorice root extract, green tea |
| Base Type | Liquid, gel-essence, lightweight serum |
| Function | Hydration, brightening, anti-aging, soothing, antioxidant |
| Texture | Water-light, gel-like, silky |
| Packaging | Dropper bottle, pump bottle, glass bottle, sachet |
| Claims | Vegan, cruelty-free, fragrance-free, hypoallergenic, dermatologist-tested |
Face essences require precision formulation to maximize absorption, efficacy, and skin tolerance:
Hydration enhancement: Penetrates deep layers of the skin
Boosting active performance: Prepares the skin for serums and creams
Stability and shelf-life: Formulations maintain potency over time
Multi-functionality: Can combine hydration, brightening, anti-aging, or soothing effects
Hyaluronic Acid: Deep hydration, skin plumping, barrier support
Niacinamide: Brightens skin, strengthens the barrier, anti-inflammatory
Peptides: Promote collagen production and skin elasticity
Vitamin C derivatives: Brightening, antioxidant protection, anti-aging
Botanical Extracts: Centella asiatica, green tea, licorice root soothe and calm skin
EU Cosmetics Regulation (EC 1223/2009)
US FDA Cosmetics Guidelines
ASEAN Cosmetic Directive
Middle East GSO / SASO
Raw material verification and testing
pH, viscosity, and stability evaluation
Microbial and preservative efficacy testing
Packaging safety and compatibility assessment
Final batch approval for shipment
Replication or enhancement of existing face essence formulas
Adjustment of active concentration, texture, and base type
Bulk production with private label filling
Custom branding, labeling, and artwork
Market research and trend-based product development
Creation of unique, high-performance formulations for hydration, brightening, or anti-aging
Full packaging design, artwork, and labeling support
Regulatory compliance and safety testing
End-to-end project management from concept to shipment
| Step | Description |
|---|---|
| 1 | Market research & product concept |
| 2 | Formula development & active optimization |
| 3 | Sample production & stability testing |
| 4 | Packaging selection & design |
| 5 | Regulatory compliance & safety testing |
| 6 | Bulk manufacturing & filling |
| 7 | Quality control & batch approval |
| 8 | Packing & international shipment |
Typical lead time: 25–45 days, depending on formulation complexity and packaging.
Effective packaging ensures product protection, usability, and premium brand positioning.
Dropper bottles for precise, controlled application
Pump bottles for hygienic dispensing
Glass bottles for luxury positioning
Sachets for trial kits, subscription, or travel-sized offerings
| Packaging Type | Brand Positioning | Target Market |
|---|---|---|
| Dropper Bottle | Premium, precise application | Skincare enthusiasts & online retail |
| Pump Bottle | Hygiene & convenience | Mass-market & salons |
| Glass Bottle | Luxury & high-end | Gifting & boutique stores |
| Sachet | Trial & subscription | E-commerce, travel-friendly |
Client: European skincare brand
Product: Niacinamide & hyaluronic acid face essence
Order Quantity: 150,000 units
Project Highlights:
Lightweight, fast-absorbing liquid for daily hydration
Dual packaging: pump bottles for retail, sachets for subscription kits
Custom branding and eco-friendly secondary packaging
Results:
Factory cost per unit: USD 5.00
Wholesale price: USD 13.00
Retail price: USD 38.00
Repeat orders within 3 months due to high consumer satisfaction
We provide comprehensive logistics support for international distribution:
Export-grade cartons and pallets
HS code classification
Commercial invoices & packing lists
Certificates of origin if required
Shipping terms: EXW, FOB, CIF, DDP
North America
European Union
Middle East
Southeast Asia
Australia & New Zealand
Multi-functional essences combining hydration, brightening, and anti-aging
Clean-label, vegan, cruelty-free, and hypoallergenic ingredients
Innovative textures: water-light, gel-essence, and silky finishes
Travel-size and subscription-friendly packaging
Formulations designed for sensitive and reactive skin
Guangzhou manufacturers can adapt production lines rapidly to align with these trends while maintaining quality and compliance.
Expertise in high-performance formulations for hydration, brightening, and anti-aging
Extensive experience in global OEM/ODM projects
Flexible MOQs and scalable production capacity
Consistent batch-to-batch quality assurance
Competitive pricing and reliable lead times
Full B2B support from product concept to international export
Whether launching a new face essence line or expanding an existing skincare portfolio, our Guangzhou cosmetics factory provides professional, compliant, and scalable OEM/ODM solutions.
📩 Contact us today to request samples, pricing, and a personalized OEM/ODM proposal for your private label face essence products.
Whatsapp: +8618998453346
Phone: +8618998453346
Tel: +8618998453346
Email: [email protected]
Addr: Baiyun District, Guangzhou, Guangdong Province, China