Guangzhou Eyeshadow Palette OEM/ODM Manufacturing Services

Writer：admin Time：2026-01-07 06:42 Browse：℃

Introduction: Why Eyeshadow Palettes Remain a Core Category in Color Cosmetics

Eyeshadow palettes are among the highest-value and most brand-defining products in the global color cosmetics industry. Unlike single-shade eyeshadows, palettes allow brands to showcase color harmony, creativity, and formulation expertise, making them a key product for brand positioning and storytelling.

From mass-market collections to premium influencer collaborations, eyeshadow palettes drive:

• Higher average order value

• Strong seasonal and limited-edition sales

• Viral social media exposure

• Long product lifecycle with repeat launches

As a professional Guangzhou cosmetics factory, we provide full-service eyeshadow palette OEM/ODM manufacturing, supporting global beauty brands, private labels, distributors, and wholesalers from concept to export.

Global Eyeshadow Palette Market Analysis

Market Size & Growth Outlook

Eyeshadow palettes belong to the global eye makeup segment, which accounts for over USD 15 billion annually, with palettes representing one of the fastest-growing subcategories.

Key growth drivers include:

• Social media and influencer-led makeup trends

• Expansion of private label and indie brands

• Seasonal launches and themed collections

• Demand for multi-shade value products

Industry data shows that palettes outperform single pans in both online conversion rate and brand engagement.

Regional Market Demand Overview

Guangzhou OEM/ODM factories are uniquely positioned to serve these markets with fast development cycles and scalable production.

Why Choose Guangzhou for Eyeshadow Palette OEM/ODM Manufacturing?

Guangzhou is widely recognized as China’s leading cosmetics manufacturing hub, especially for color cosmetics such as eyeshadow, blush, and highlighter.

Core Advantages of Guangzhou Manufacturing

• Complete supply chain for pigments, binders, and packaging

• Advanced R&D for powder and cream formulas

• Competitive production costs

• Flexible MOQ for private label brands

• Extensive experience with global export compliance

Manufacturing Location Comparison

For B2B buyers, Guangzhou offers the best balance of creativity, speed, and cost efficiency.

Eyeshadow Palette Types & Customization Options

Our Guangzhou eyeshadow palette OEM/ODM services cover a wide range of formats:

• Pressed powder eyeshadow palettes

• Baked eyeshadow palettes

• Cream eyeshadow palettes

• Hybrid powder-cream palettes

• Multi-use face palettes (eyes + blush + highlight)

Customization Capabilities

This flexibility allows brands to align palettes with specific trends and price points.

Formula Advantages of Our Eyeshadow Palette Manufacturing

As a professional Guangzhou eyeshadow palette OEM factory, we focus on performance, stability, and consumer experience.

Key Formula Benefits

• High color payoff with minimal fallout

• Smooth blending and buildable coverage

• Long-wear performance

• Stable pressing with low breakage rate

• Comfortable wear without creasing

Advanced Ingredient & Technology Options

• Treated pigments for improved adhesion

• Talc-free and mica-controlled systems

• Silicone-based binders for smooth texture

• Natural oil blends for cream shadows

• Vegan and cruelty-free ingredient systems

All formulas undergo stability, drop, and compatibility testing before mass production.

Ingredient Safety & Global Regulatory Compliance

For international markets, regulatory compliance is critical. Our Guangzhou factory follows major cosmetic regulations:

• EU Cosmetics Regulation (EC 1223/2009)

• US FDA cosmetic standards

• ASEAN Cosmetic Directive

• Middle East GSO / SASO standards

Compliance Support Services

• Ingredient compliance screening

• MSDS & COA documentation

• Stability and microbial testing

• Labeling and claims review

This ensures smooth customs clearance and reduced regulatory risk.

OEM vs ODM Eyeshadow Palette Manufacturing

OEM Eyeshadow Palette Manufacturing

OEM is suitable for brands with existing palette designs and formulas.

OEM Services Include:

• Formula replication or optimization

• Shade matching

• Bulk production

• Filling and assembly

ODM Eyeshadow Palette Manufacturing

ODM is ideal for startups, private labels, and influencer brands.

ODM Services Include:

• Trend research and color story development

• Formula creation

• Palette layout & packaging design

• Full private label solution

Eyeshadow Palette OEM/ODM Production Process

Average lead time: 35–50 days depending on palette complexity.

Packaging Design & Branding Strategy for Eyeshadow Palettes

Packaging is one of the most influential factors in eyeshadow palette sales.

Packaging Options Available

• Plastic compact palettes

• Paperboard palettes with mirrors

• Magnetic closure palettes

• Metal tin palettes

• Eco-friendly recyclable packaging

Packaging Strategy Table

Custom printing, embossing, foil stamping, and inserts are available.

Case Study: Influencer Eyeshadow Palette for US Market

Client: US-based influencer brand
Product: 18-color eyeshadow palette
Order Quantity: 60,000 units

Results:

• Factory cost per unit: USD 4.20

• Wholesale price: USD 11.00

• Retail price: USD 35.00

• Sold out first batch in 8 weeks

This demonstrates the high branding power and profit potential of eyeshadow palettes.

Export Logistics & Global Shipping Support

Our Guangzhou cosmetics factory offers end-to-end export logistics services:

• Export carton and pallet optimization

• HS code classification

• Commercial invoice & packing list

• FOB, CIF, and DDP incoterms

Main Export Markets

USA, Canada, UK, Germany, France, Italy, UAE, Saudi Arabia, Thailand, Vietnam, Indonesia, Australia, Brazil, Mexico, and Africa.

Market Trends Shaping Eyeshadow Palette Manufacturing

Key Industry Trends

• Neutral everyday palettes with hero shades

• Limited-edition and seasonal themes

• Vegan, talc-free, and clean beauty palettes

• Multi-use face palettes

• Customizable and refillable palettes

Guangzhou OEM/ODM factories stay competitive through fast trend response and modular production systems.

Long-Tail SEO Keywords (Naturally Integrated)

• Guangzhou eyeshadow palette OEM manufacturer

• private label eyeshadow palette China

• OEM ODM eyeshadow palette factory

• custom eyeshadow palette manufacturing

• wholesale eyeshadow palette supplier

• eyeshadow palette private label services

These keywords help attract high-intent B2B buyers and brand owners.

Why Partner with Our Guangzhou Eyeshadow Palette Factory?

• ✔ Professional OEM/ODM experience

• ✔ Flexible MOQ for private label brands

• ✔ Stable quality control systems

• ✔ Competitive pricing & reliable delivery

• ✔ Strong regulatory and export expertise

Start Your Eyeshadow Palette OEM/ODM Project Today

Whether you are:

• Launching a new beauty brand

• Developing an influencer palette

• Expanding a private label collection

• Supplying wholesale and retail markets

our Guangzhou eyeshadow palette OEM/ODM manufacturing services provide a strong foundation for long-term growth.

📩 Contact us today for samples, quotations, and a customized manufacturing plan.