Custom Face Wash Production – Guangzhou Cosmetics Factory

Writer：admin Time：2026-01-07 06:45 Browse：℃

1. Introduction: Face Wash as a Key Skincare Product

Face washes are essential daily skincare products designed to cleanse, refresh, and prepare the skin for further treatments. They form the foundation of a skincare routine, making them a critical product for private label brands.

Private label face washes offer:

• High daily-use frequency resulting in repeat purchases

• Flexibility for custom formulations targeting hydration, oil control, acne, brightening, and sensitive skin

• Compatibility with botanical extracts, natural ingredients, and functional actives

• Versatile packaging options to enhance brand recognition

Our Guangzhou cosmetics factory specializes in OEM/ODM face wash manufacturing, providing end-to-end solutions from formulation to global export.

2. Global Face Wash Market Analysis

2.1 Market Size and Growth Trends

The global face wash market is valued at over USD 10 billion, with a projected CAGR of 5–6% over the next five years. Key market drivers include:

• Growing consumer awareness of skincare hygiene and routine cleansing

• Increasing demand for multi-functional and natural skincare products

• Expansion of e-commerce and direct-to-consumer (DTC) channels

• Rising preference for clean-label, vegan, and sensitive-skin-friendly products

Major markets include North America, Europe, Asia-Pacific, and the Middle East, offering ample opportunities for OEM/ODM private label production.

2.2 Regional Consumer Preferences

Guangzhou manufacturers can customize formulations, actives, and textures to meet these global preferences.

3. Why Guangzhou is Ideal for Face Wash Production

Guangzhou is China’s leading cosmetics manufacturing hub, offering advantages such as:

Manufacturing Advantages

• Access to high-quality raw materials, including plant extracts, surfactants, peptides, and vitamins

• Advanced mixing, homogenization, and filling technologies

• ISO-class cleanroom production ensuring stability and hygiene

• Flexible minimum order quantities (MOQs) suitable for startups and large brands

• Expertise in international regulatory compliance and global shipping

Manufacturing Location Comparison

4. Types of Face Washes We Produce

We offer comprehensive OEM/ODM services with multiple face wash types:

• Hydrating cleansers for dry or sensitive skin

• Oil-control and acne-fighting cleansers for oily and combination skin

• Brightening and exfoliating cleansers with mild AHAs/BHAs

• Gentle, fragrance-free cleansers for sensitive or aging skin

• Foaming, gel, cream, and lotion textures for various skin types

Customization Options

5. Formulation Advantages of Professional Face Washes

High-quality face washes require advanced formulation technology to ensure skin safety, efficacy, and product stability.

Key Formulation Benefits

• Gentle cleansing without stripping natural oils

• Multi-functional actives for hydration, brightening, oil control, and anti-acne

• Alcohol-free, sulfate-free, suitable for sensitive skin

• Stable formulations with extended shelf-life

• Compatible with clean-label, vegan, and eco-friendly claims

Active Ingredient Options

• Hyaluronic acid for hydration and plumping

• Salicylic acid or AHAs/BHAs for acne control and exfoliation

• Niacinamide and vitamin C for brightening

• Botanical extracts (green tea, chamomile, aloe) for soothing

• Peptides for anti-aging effects

6. Quality Control and Regulatory Compliance

Our factory ensures stringent quality control, meeting international standards for private label face washes.

Supported Regulatory Standards

• EU Cosmetics Regulation (EC 1223/2009)

• US FDA Cosmetics Guidelines

• ASEAN Cosmetic Directive

• Middle East GSO / SASO

Quality Assurance Process

• Raw material inspection and batch verification

• pH, viscosity, and stability testing

• Microbial and preservative efficacy testing

• Packaging compatibility assessment

• Final inspection and AQL approval before shipping

7. OEM and ODM Face Wash Services

OEM Services

• Replication and optimization of existing formulas

• Adjusting active ingredient concentration, texture, and fragrance

• Bulk production and filling

• Private label packaging and labeling

ODM Services

• Market research and trend-driven product development

• Custom formula creation for specific skin concerns

• Packaging design, artwork, and brand integration

• Regulatory documentation and testing support

• End-to-end project management from concept to delivery

8. Face Wash Production Workflow

Lead time: 25–45 days, depending on formula complexity and packaging.

9. Packaging Design and Branding Recommendations

Packaging enhances consumer perception, product protection, and brand identity.

Packaging Options

• Tubes for everyday use and travel convenience

• Pump bottles for controlled dispensing and hygiene

• Glass bottles for premium branding

• Sachets for sampling or subscription kits

• Secondary packaging with embossing, matte finish, or foil stamping

• Custom labeling and branding for international retail

Packaging Strategy Overview

10. Case Study: Private Label Face Wash Project

Client: North American skincare brand
Product: Hydrating and acne-control face wash with hyaluronic acid and salicylic acid
Order Quantity: 150,000 units

Project Highlights:

• Gentle yet effective cleansing formula

• Pump and tube packaging for versatility

• Eco-friendly secondary packaging with custom branding

Commercial Results:

• Factory cost per unit: USD 2.50

• Wholesale price: USD 7.50

• Retail price: USD 20.00

• Repeat orders within 3 months due to strong market reception

11. Export Logistics and Global Shipping Support

We provide comprehensive international logistics, ensuring face washes reach clients safely and efficiently.

Export Services Include

• Export-grade cartons and palletization

• HS code classification

• Commercial invoice and packing list

• Certificates of origin if required

• Shipping terms: EXW, FOB, CIF, DDP

Main Export Markets

• North America

• European Union

• Middle East

• Southeast Asia

• Australia & New Zealand

12. Market Trends Influencing Face Wash Production

• Multi-functional cleansers: hydration + acne control + brightening + exfoliation

• Clean, vegan, sulfate-free, alcohol-free formulations

• Gel, foam, cream, and lotion textures

• Seasonal or limited-edition launches

• Travel-sized and subscription-ready packaging

Guangzhou manufacturers can rapidly adapt production lines to incorporate these trends while maintaining high-quality standards.

13. Why Choose Our Guangzhou Face Wash Factory

• Expertise in high-performance and sensitive-skin-friendly face washes

• Extensive experience in global OEM/ODM private label projects

• Flexible MOQs and scalable production

• Consistent batch-to-batch quality

• Competitive pricing and reliable delivery

• Full B2B support from concept to export

14. Start Your Private Label Face Wash Project in Guangzhou

Launching a new face wash line, expanding an existing skincare portfolio, or sourcing high-quality private label face washes, our Guangzhou cosmetics factory provides reliable, compliant, and fully scalable OEM/ODM solutions.

📩 Contact us today to request samples, pricing, and a customized OEM/ODM proposal for your private label face wash products.