Writer:admin Time:2026-01-07 06:45 Browse:℃
Facial toners are critical components of daily skincare routines, designed to balance skin pH, refine pores, hydrate, and prepare the skin for subsequent treatments. They serve as a high-demand, low-risk product category for private label skincare brands.
Private label facial toners offer:
High repeat-purchase potential due to daily usage
Opportunities for custom functional formulas targeting hydration, brightening, soothing, or oil-control
Compatibility with botanical extracts, active ingredients, and multifunctional compounds
Flexible packaging formats to strengthen brand identity
Our Guangzhou cosmetics factory specializes in OEM/ODM facial toner production, providing end-to-end solutions from formulation to global export.
The global facial toner market is valued at over USD 5 billion, with a projected CAGR of 6% over the next five years. Key drivers include:
Growing consumer awareness of advanced skincare routines
Increasing demand for multi-functional and natural skincare products
Expansion of e-commerce and DTC (direct-to-consumer) channels
Rising popularity of clean, sustainable, and functional toners
Major markets include North America, Europe, Asia-Pacific, and the Middle East, providing strong opportunities for OEM/ODM private label production.
| Region | Consumer Focus | Popular Toner Features |
|---|---|---|
| North America | Hydration, anti-aging | Peptides, hyaluronic acid, antioxidant-rich |
| Europe | Sensitive skin, natural ingredients | Fragrance-free, alcohol-free, botanical extracts |
| Asia-Pacific | Brightening, oil control | Vitamin C, niacinamide, green tea extract |
| Middle East | Luxury skincare | Rich hydration, anti-aging, antioxidant-based |
| Latin America | Affordable, effective | Hydrating, soothing, multifunctional |
Guangzhou manufacturers can customize formulations, actives, and textures to meet diverse global consumer needs.
Guangzhou is China’s cosmetic production hub, offering competitive advantages for skincare brands.
Access to premium raw materials: botanical extracts, hyaluronic acid, vitamins, peptides
Advanced mixing, filtration, and filling technologies for high-quality toners
ISO-class cleanroom production ensures product stability and hygiene
Flexible minimum order quantities (MOQs) for startups and international brands
Expertise in international regulatory compliance and export logistics
| Factor | Guangzhou | Europe | United States |
|---|---|---|---|
| Production Cost | Low–Medium | High | High |
| Formula Customization | Full-service | Partial | Partial |
| Packaging Options | Spray bottle, pump, jar, tube | Limited | Limited |
| OEM/ODM Capability | Full-service | Partial | Partial |
| Export Experience | Extensive | Medium | Medium |
We offer comprehensive OEM/ODM services covering multiple toner types:
Hydrating toners for dry and sensitive skin
Brightening toners for uneven skin tone and pigmentation
Oil-control and pore-refining toners for combination and oily skin
Soothing and calming toners with botanical extracts
Exfoliating toners with AHAs/BHAs for skin renewal
| Element | Options |
|---|---|
| Base Type | Water-based, hydrating gel, floral water |
| Active Ingredients | Hyaluronic acid, niacinamide, vitamin C, peptides, botanical extracts, AHAs/BHAs |
| Function | Hydration, brightening, oil-control, pore-refining, soothing |
| Texture | Lightweight liquid, mist, gel-like, sprayable |
| Packaging | Spray bottle, pump, tube, glass bottle, recyclable materials |
| Claims | Vegan, cruelty-free, alcohol-free, paraben-free, hypoallergenic |
High-quality facial toners require advanced formulation technology to ensure stability, efficacy, and skin safety.
Quick absorption for immediate hydration
Active ingredients for brightening, anti-aging, and soothing
Alcohol-free, gentle on sensitive skin
Stable formulations with long shelf life
Compatible with clean-label, vegan, and eco-friendly ingredients
Hyaluronic acid for deep hydration
Niacinamide and vitamin C for brightening
Peptides and botanical extracts for anti-aging and soothing
AHAs/BHAs for gentle exfoliation and skin renewal
Natural preservative systems suitable for sensitive skin and vegan claims
Our factory ensures strict quality control, meeting international standards for facial toners.
EU Cosmetics Regulation (EC 1223/2009)
US FDA Cosmetics Guidelines
ASEAN Cosmetic Directive
Middle East GSO / SASO
Raw material testing and batch verification
pH, viscosity, and stability assessment
Microbial and preservative efficacy testing
Packaging compatibility assessment
Final inspection and AQL approval before shipment
Replication and optimization of existing formulas
Adjusting actives, texture, and functional claims
Bulk production and filling
Private label packaging and labeling
Market research and trend-driven product development
Custom formula creation for targeted skin concerns
Packaging design, artwork, and brand integration
Regulatory documentation and testing support
End-to-end project management from concept to delivery
| Step | Description |
|---|---|
| 1 | Market research & product concept |
| 2 | Formula development & ingredient optimization |
| 3 | Sample production & stability testing |
| 4 | Packaging selection & artwork design |
| 5 | Regulatory compliance & efficacy testing |
| 6 | Bulk manufacturing & filling |
| 7 | Quality control & batch approval |
| 8 | Packing & international shipment |
Lead time: 25–45 days, depending on formula complexity and packaging requirements.
Packaging enhances consumer perception, product stability, and brand differentiation.
Spray bottles for toners that double as facial mists
Pump bottles for controlled dispensing
Glass bottles for premium branding
Tubes for travel-friendly, sample-size toners
Secondary packaging with embossing, matte finish, or foil stamping
Custom labeling and branding for international retail
| Packaging Type | Brand Positioning | Target Market |
|---|---|---|
| Spray Bottle | Premium, functional | E-commerce, boutique stores |
| Pump Bottle | Everyday skincare | Mass-market & DTC |
| Glass Bottle | Luxury, high-end | High-end retail & gifting |
| Tube | Travel-friendly | Subscription boxes & online retail |
Client: European skincare brand
Product: Hydrating and brightening facial toner with hyaluronic acid and niacinamide
Order Quantity: 200,000 units
Project Highlights:
Lightweight, fast-absorbing liquid formula
Spray and pump packaging for versatile use
Eco-friendly secondary packaging with custom branding
Commercial Results:
Factory cost per unit: USD 2.80
Wholesale price: USD 8.50
Retail price: USD 25.00
Repeat orders within 3 months due to strong market response
We provide full-service international logistics, ensuring facial toners reach global clients efficiently.
Export-grade cartons and palletization
HS code classification
Commercial invoice and packing list
Certificates of origin if required
Shipping terms: EXW, FOB, CIF, DDP
North America
European Union
Middle East
Southeast Asia
Australia & New Zealand
Multi-functional formulas: hydration + brightening + soothing + oil-control
Clean, vegan, and natural ingredients
Sprayable, mist, and lightweight textures for daily use
Seasonal or limited-edition launches
Travel-sized and subscription-ready packaging
Guangzhou manufacturers can quickly adapt to market trends while maintaining high-quality production standards.
Expertise in high-performance toner formulations and delicate skin care
Extensive experience in global OEM/ODM private label projects
Flexible MOQs and scalable production
Consistent batch-to-batch quality
Competitive pricing and on-time delivery
Full B2B support from concept to export
Launching a new facial toner line, expanding an existing skincare range, or sourcing high-quality private label toners, our Guangzhou cosmetics factory provides reliable, compliant, and fully scalable OEM/ODM solutions.
📩 Contact us today to request samples, pricing, and a customized OEM/ODM proposal for your private label facial toner products..
Whatsapp: +8618998453346
Phone: +8618998453346
Tel: +8618998453346
Email: [email protected]
Addr: Baiyun District, Guangzhou, Guangdong Province, China