Writer:admin Time:2026-01-07 06:42 Browse:℃
Cream eyeshadows are increasingly popular for their blendable texture, long-lasting wear, and vibrant color payoff. Unlike powders, cream eyeshadows provide smooth application, richer pigmentation, and versatility for multi-use applications, making them a favorite among both professional makeup artists and retail consumers.
Brands benefit from cream eyeshadows by:
Offering premium, easy-to-use products
Supporting limited edition and seasonal launches
Building a cohesive eye makeup line
Increasing repeat purchase and consumer loyalty
As a leading Guangzhou OEM/ODM cosmetics factory, we specialize in custom cream eyeshadow manufacturing, supporting private label brands, distributors, and global wholesalers from concept to export.
The global eye makeup market exceeds USD 15 billion, with cream eyeshadows representing a high-growth niche. Key drivers include:
Rising demand for blendable, long-lasting textures
Social media and influencer trends emphasizing vibrant cream colors
Expansion of private label and indie beauty brands
Multi-functional products that work for eyes, face, and highlighter
Recent industry data indicates annual growth of 7–11% in cream eyeshadows, particularly in North America, Asia-Pacific, and Europe.
| Region | Market Characteristics | Popular Cream Eyeshadow Types |
|---|---|---|
| North America | Trend-driven & influencer-led | Matte cream, metallic cream, shimmer cream |
| Europe | Clean beauty & regulatory-focused | Neutral cream, vegan formulations |
| Middle East | Glamorous & bold looks | Metallic & glitter-infused cream shadows |
| Southeast Asia | Youth-focused & social commerce | Colorful, multi-use cream eyeshadows |
| Latin America & Africa | Value-oriented & mass-market | Everyday wearable cream shades |
Guangzhou OEM/ODM factories can deliver products tailored to diverse regional demands, ensuring trend alignment and regulatory compliance.
Guangzhou is recognized as China’s premier color cosmetics hub, particularly for cream-based products and innovative formulas.
Integrated raw material supply chain for pigments, waxes, and oils
Advanced R&D for cream texture, long-lasting formulas, and high pigmentation
Competitive production costs and flexible MOQs
Experienced in global export compliance and documentation
Rapid trend-driven formula development for B2B brands
| Factor | Guangzhou, China | Europe | USA |
|---|---|---|---|
| MOQ Flexibility | High | Medium | Low |
| Production Cost | Low | High | High |
| Formula Innovation | Very High | Medium | Medium |
| Lead Time | 30–45 days | 60–90 days | 60+ days |
| OEM/ODM Support | Full-Service | Limited | Limited |
Guangzhou offers the best balance of speed, cost, and customization for B2B private label brands.
We provide a full range of cream eyeshadow formats for OEM/ODM:
Single pan cream eyeshadows
Multi-pan cream palettes
Multi-use cream sticks (eyes & face)
Long-wear waterproof cream formulas
Shimmer, metallic, matte, and satin finishes
| Customization Area | Available Options |
|---|---|
| Finish | Matte, shimmer, metallic, satin, glitter |
| Texture | Smooth, blendable, long-wear |
| Pigmentation | Medium to ultra-pigmented |
| Shade Count | Single pan to 20+ pan palettes |
| Functional Claims | Waterproof, vegan, talc-free, cruelty-free |
Brands can design products tailored for professional makeup, retail consumers, or influencer-led collections.
Our Guangzhou OEM factory focuses on high-performance, stable, and user-friendly formulas.
Smooth, tug-free application
High pigmentation with minimal blending effort
Long-lasting, smudge-resistant wear
Multi-use formulation for eyes, face, and highlighting
Safe, comfortable, and lightweight
Natural waxes and oils for smooth texture
Silicone blends for waterproof and long-lasting wear
Pigment dispersion for vibrant, high-color payoff
Vegan and cruelty-free formulas
Optional shimmer, metallic, or glitter effects
All formulas undergo stability, safety, and compatibility testing before bulk production.
Export markets require strict regulatory adherence. Our Guangzhou factory complies with:
EU Cosmetics Regulation (EC 1223/2009)
US FDA cosmetic guidelines
ASEAN Cosmetic Directive
Middle East GSO / SASO standards
Ingredient compliance review
MSDS & COA documentation
Stability & microbial testing
Labeling, claims, and regulatory review
This ensures smooth global market entry and risk mitigation.
OEM is ideal for brands with existing formulas, shades, or palette designs.
OEM Includes:
Formula replication or optimization
Shade matching and color calibration
Bulk production and assembly
Filling, labeling, and QC
ODM is ideal for new brands, influencers, and private label projects.
ODM Includes:
Market research and trend-based color development
Formula development from scratch
Palette and packaging design
Full private label solution from concept to export
| Step | Description |
|---|---|
| 1 | Market research & product concept |
| 2 | Formula development & lab samples |
| 3 | Shade selection & color testing |
| 4 | Stability & safety testing |
| 5 | Packaging design & mold confirmation |
| 6 | Bulk production |
| 7 | Filling, palette assembly & QC |
| 8 | Export packing & shipment |
Typical lead time: 30–50 days depending on complexity.
Premium packaging is crucial for cream eyeshadows, especially for retail, influencer collaborations, and gifting products.
Compact plastic jars
Multi-pan palettes with mirrors
Magnetic closure palettes
Glass or acrylic pots for cream shadows
Eco-friendly recyclable packaging
| Packaging Type | Brand Positioning | Target Market |
|---|---|---|
| Plastic jar | Mass-market | Retail & online |
| Magnetic palette | Premium | USA & Europe |
| Acrylic pot | Influencer / luxury | Social media & gifting |
| Eco-friendly packaging | Clean / sustainable | EU & AU |
Custom printing, embossing, foil stamping, and inserts are supported.
Client: Mid-size European private label brand
Product: 12-color cream eyeshadow palette
Order Quantity: 70,000 units
Results:
Factory cost per unit: USD 3.80
Wholesale price: USD 10.50
Retail price: EUR 30.00
Repeat order within 4 months
This illustrates the profitability and branding power of custom cream eyeshadows.
Our Guangzhou factory provides end-to-end export solutions:
Optimized cartons and pallets
HS code classification
Commercial invoice & packing list
FOB, CIF, and DDP incoterms
USA, Canada, UK, Germany, France, Italy, UAE, Saudi Arabia, Thailand, Vietnam, Indonesia, Australia, Brazil, Mexico, and Africa.
Matte and shimmer combos in one palette
Multi-use palettes for eyes, cheeks, and face
Vegan, talc-free, and clean beauty products
Limited-edition influencer collections
Seasonal launches & social media-driven releases
Guangzhou OEM factories maintain competitive advantage through fast formula adaptation and innovative packaging.
✔ Experienced OEM/ODM team specializing in cream formulations
✔ Flexible MOQs for private label brands
✔ Stable quality control systems
✔ Competitive pricing & reliable lead times
✔ Strong regulatory and global export expertise
Whether you are:
Launching a new beauty brand
Developing a private label cream eyeshadow collection
Collaborating with influencers
Supplying wholesale or retail channels
Our Guangzhou OEM/ODM cream eyeshadow production services provide a professional foundation for global growth.
📩 Contact us today to request samples, quotes, and customized OEM/ODM solutions.
Whatsapp: +8618998453346
Phone: +8618998453346
Tel: +8618998453346
Email: [email protected]
Addr: Baiyun District, Guangzhou, Guangdong Province, China