Private Label Liquid Lipstick OEM/ODM in Guangzhou

Writer：admin Time：2026-01-07 06:41 Browse：℃

Introduction: Why Liquid Lipstick Is a Core Product for Private Label Brands

Liquid lipstick has become one of the most commercially successful color cosmetics categories in the global beauty industry. Combining intense pigmentation, long-lasting performance, and modern aesthetics, liquid lipsticks outperform many traditional lip products in both online sales velocity and brand profitability.

From matte liquid lipsticks to velvet, glossy, and transfer-proof formulas, this category appeals strongly to:

• Indie beauty brands

• Influencer-led brands

• Private label distributors

• Cross-border e-commerce sellers

As a leading Guangzhou cosmetics manufacturer, we specialize in private label liquid lipstick OEM/ODM services, supporting brands from concept to mass production with scalable, compliant, and cost-effective solutions.

Global Liquid Lipstick Market Analysis & Growth Data

Market Size and Growth Outlook

The global liquid lipstick market was valued at approximately USD 4.4 billion in 2024 and is forecasted to reach USD 7.2 billion by 2030, growing at a CAGR of 8.1%. Liquid lipstick shows higher growth than traditional bullet lipsticks due to its:

• Long-wear and transfer-resistant performance

• Social-media-friendly visual impact

• Suitability for clean beauty and vegan claims

Key Demand Drivers

• Growth of private label cosmetics manufacturing

• Increased online beauty consumption

• Rising preference for long-lasting makeup

• Expansion of Gen Z and millennial beauty buyers

Regional Market Demand Overview

Guangzhou-based OEM/ODM factories supply all these regions with customized formulations and packaging.

Why Choose Guangzhou for Private Label Liquid Lipstick OEM/ODM?

Guangzhou is globally recognized as China’s most mature cosmetics manufacturing hub, especially for color cosmetics OEM/ODM.

Guangzhou Manufacturing Advantages

• Complete cosmetic supply chain ecosystem

• Advanced liquid lipstick R&D laboratories

• Strong pigment dispersion and stability technology

• Competitive costs with flexible MOQ

• Extensive export and compliance experience

Comparison: Guangzhou vs Other Manufacturing Regions

For B2B buyers, Guangzhou offers speed, scalability, and profitability.

High-Performance Liquid Lipstick Formula Advantages

Advanced Formulation Technology

Our private label liquid lipstick formulas are developed to meet global market expectations, focusing on:

• High pigment concentration

• Smooth, even application

• Fast drying with comfortable wear

• Minimal feathering and cracking

Liquid Lipstick Formula Types Available

• Ultra-matte liquid lipstick

• Velvet matte liquid lipstick

• Glossy liquid lipstick

• Lip tint & stain formulas

• Clean beauty / vegan liquid lipstick

• Waterproof & transfer-proof formulas

Customizable Formula Features

All formulas can be tailored to target markets, price positioning, and brand claims.

Ingredient Safety & International Compliance

As an export-oriented liquid lipstick OEM/ODM factory, we ensure strict compliance with international cosmetic regulations:

• EU Cosmetics Regulation (EC 1223/2009)

• USA FDA cosmetic guidelines

• ASEAN Cosmetic Directive

• Middle East GSO / SASO

Compliance Support Includes

• Ingredient compliance review

• Safety assessment reports

• Stability & microbiological testing

• MSDS & COA documentation

This ensures smooth entry into retail, e-commerce, and distributor channels worldwide.

OEM vs ODM Private Label Liquid Lipstick Explained

OEM (Original Equipment Manufacturing)

OEM is ideal for brands with an existing formula or benchmark product.

OEM Services Include:

• Formula replication or optimization

• Shade matching & texture tuning

• Bulk production

• Filling, labeling, and packaging

ODM (Original Design Manufacturing)

ODM is designed for new brands and fast-scaling private labels.

ODM Services Include:

• Trend-based formula development

• Shade creation & color library access

• Packaging design consultation

• Full product-ready solutions

Liquid Lipstick OEM/ODM Production Process

Average lead time: 30–45 days after sample approval.

Packaging Design & Private Label Branding Strategy

Packaging plays a key role in brand perception and conversion rates, especially for liquid lipstick.

Packaging Options Available

• Standard PET liquid lipstick tubes

• Transparent tubes for color visibility

• Acrylic luxury packaging

• Aluminum & eco-friendly packaging

Packaging Selection Guide

Custom logo printing, labeling, and mold development are available to ensure brand differentiation.

Case Study: Private Label Liquid Lipstick for EU Brand

Client: Indie beauty brand (France)
Order Quantity: 60,000 units
Product: Vegan matte liquid lipstick
Packaging: Custom transparent tube

Results:

• Retail price: EUR 19.50

• Factory cost: EUR 2.40

• Gross margin: ~63%

• Expanded to 12 SKUs within 8 months

This demonstrates the scalability and profitability of private label liquid lipstick production.

Export Logistics & Global Shipping Support

Our Guangzhou factory provides end-to-end export logistics services:

• Export carton & pallet design

• HS code classification & customs docs

• FOB / CIF / DDP incoterms

• Sea freight, air freight, express options

Main Export Markets

USA, Canada, UK, Germany, France, Italy, UAE, Saudi Arabia, Thailand, Vietnam, Nigeria, Brazil, and more.

Key Market Trends in Liquid Lipstick Manufacturing

Emerging Trends

• Long-wear yet comfortable matte formulas

• Clean beauty & vegan certifications

• Sustainable packaging materials

• Limited-edition shade launches

• Influencer & private label collaborations

Guangzhou OEM/ODM factories stay competitive through rapid R&D and flexible production capacity.

Why Partner with Our Guangzhou Liquid Lipstick Factory?

• ✔ Professional OEM/ODM experience

• ✔ Flexible MOQ for startups & brands

• ✔ Stable quality control systems

• ✔ Competitive pricing & fast delivery

• ✔ Strong global compliance expertise

Start Your Private Label Liquid Lipstick Project Today

Whether you are:

• Launching a new beauty brand

• Expanding your private label portfolio

• Sourcing a reliable liquid lipstick OEM/ODM partner in China

our Guangzhou private label liquid lipstick manufacturing services are designed to support your long-term success.

📩 Contact us today for samples, quotations, and customized OEM/ODM solutions.