Writer:admin Time:2026-01-07 06:43 Browse:℃
Hydrating face masks are a key product in daily skincare routines, prized for their ability to restore moisture, soothe, and nourish skin quickly. For global skincare brands, hydrating masks offer:
High consumer engagement due to immediate visible results
Repeat purchase potential, supporting subscription models
Flexibility in formula and mask type development
Compatibility with private label and OEM/ODM services
Our Guangzhou cosmetics factory specializes in custom hydrating face mask OEM/ODM production, delivering high-quality formulations, premium mask fabrics, and complete end-to-end manufacturing solutions for brands worldwide.
The global sheet mask and facial mask market exceeds USD 15 billion, with hydrating masks accounting for approximately 40% of total sales, particularly in Asia-Pacific, North America, and Europe. Annual growth is estimated at 8–10%, fueled by:
Rising demand for convenient skincare products
Increasing e-commerce sales and subscription services
Popularity of clean, natural, and functional ingredients
Seasonal product cycles with targeted hydration claims
Hydrating masks have year-round appeal, making them a strategic SKU for both established and emerging brands.
| Region | Consumer Preferences | Popular Hydrating Mask Types |
|---|---|---|
| North America | Anti-aging + hydration | Bio-cellulose, hydrogel |
| Europe | Sensitive skin & natural ingredients | Cotton, eco-friendly masks |
| Asia-Pacific | Multi-step skincare routines | Hydrogel, essence-rich masks |
| Middle East | Luxury & high-performance | Collagen, gold-infused masks |
| Latin America | Affordable, effective | Cotton or bio-cellulose |
Guangzhou OEM factories are adept at tailoring mask fabrics, serum compositions, and packaging to meet these regional preferences.
Guangzhou is recognized as China’s premier cosmetics production hub, particularly for face masks and sheet-based skincare products.
Access to premium raw materials: hyaluronic acid, peptides, botanical extracts
Advanced mask production lines: cutting, folding, filling, sealing
ISO-class cleanrooms ensuring hygiene and safety
Flexible minimum order quantities for private label clients
Strong experience in international regulatory compliance
| Factor | Guangzhou | Europe | United States |
|---|---|---|---|
| Production Cost | Low–Medium | High | High |
| Formula Customization | Extensive | Medium | Limited |
| Mask Material Options | Cotton, hydrogel, bio-cellulose | Cotton only | Limited |
| OEM/ODM Capability | Full-service | Partial | Partial |
| Export Experience | Extensive | Medium | Medium |
Our Guangzhou factory provides comprehensive OEM/ODM production for all hydrating mask formats.
Cotton sheet masks
Hydrogel masks
Bio-cellulose masks
Collagen-infused masks
Anti-aging hydrating masks
Brightening + hydration masks
Multi-functional masks (hydration + calming + brightening)
| Custom Element | Available Options |
|---|---|
| Mask Fabric | Cotton, hydrogel, bio-cellulose |
| Essence Formula | Hyaluronic acid, vitamin C, peptides, botanical extracts |
| Function | Hydration, anti-aging, brightening, soothing |
| Fragrance | Fragrance-free, natural, botanical |
| Claims | Vegan, cruelty-free, hypoallergenic |
Hydrating mask efficacy depends on serum composition, absorption efficiency, and mask adherence.
High concentration of moisture-binding ingredients
Quick absorption into the skin for instant hydration
Supports skin barrier and long-lasting moisture retention
Dermatologist-tested, safe for sensitive skin
Stable formula ensuring extended shelf life
Hyaluronic acid for deep hydration
Niacinamide and vitamin C for brightening
Peptides and collagen for anti-aging effects
Plant extracts for soothing and antioxidant support
Natural preservative systems for clean beauty compliance
All hydrating masks are manufactured under strict quality control systems to meet international standards.
EU Cosmetics Regulation (EC 1223/2009)
US FDA cosmetic guidelines
ASEAN Cosmetic Directive
Middle East GSO / SASO standards
Raw material qualification and batch testing
Mask fabric and serum compatibility evaluation
Microbial and sterilization testing
Stability testing under various storage conditions
Final AQL inspection prior to shipment
OEM is suitable for brands with established formulas or reference masks. Services include:
Formula replication or optimization
Mask fabric selection and essence adjustments
Bulk production, filling, and sealing
Labeling and packaging
ODM is ideal for new brands, distributors, or influencer-led projects. Services include:
Market trend research and product positioning
Custom formula and mask type development
Packaging design, branding, and artwork support
Regulatory documentation preparation
End-to-end project management
| Step | Description |
|---|---|
| 1 | Market research and product planning |
| 2 | Formula & mask material development |
| 3 | Sample production & efficacy testing |
| 4 | Packaging selection & artwork design |
| 5 | Stability & regulatory compliance testing |
| 6 | Bulk manufacturing and filling |
| 7 | Quality control & batch approval |
| 8 | Packing & export shipment |
Average production lead time: 25–45 days, depending on customization.
Packaging is crucial for consumer appeal, brand positioning, and differentiation.
Individual sachets with foil, matte, or gloss finishes
Multi-pack boxes (10–30 masks per box)
Luxury packaging with embossing or metallic foil
Eco-friendly and recyclable materials
Custom artwork and branding
| Packaging Type | Brand Positioning | Target Market |
|---|---|---|
| Sachets | Mass-market | Retail and e-commerce |
| Boxed Sets | Mid-tier brands | Subscription boxes, gift sets |
| Luxury Packs | Premium brands | Boutique & high-end retailers |
| Eco Packaging | Sustainable brands | EU, Australia, environmentally conscious consumers |
Client: European skincare distributor
Product: Hyaluronic acid + plant extract bio-cellulose masks
Order Quantity: 150,000 units
Project Highlights:
Vegan and cruelty-free formulation
Intensive hydration serum
Individually foil-wrapped for freshness
Custom-branded outer box packaging
Commercial Results:
Factory cost per unit: USD 2.10
Wholesale price: USD 6.50
Retail price: USD 19.50
Repeat order within 4 months
We provide full-service export logistics for hydrating masks to ensure smooth delivery to international markets.
Export-grade cartons and optimized palletization
HS code classification
Commercial invoice and packing list
Certificates of origin if required
Shipping terms: EXW, FOB, CIF, DDP
United States & Canada
European Union
Middle East
Southeast Asia
Australia & New Zealand
Current trends for hydrating face masks include:
Multi-functional masks with hydration, brightening, and soothing effects
Hydrogel and bio-cellulose fabrics for premium positioning
Clean beauty, vegan, and natural ingredient claims
Limited edition and seasonal product launches
Subscription and gift set-friendly packaging
Guangzhou manufacturers excel at rapidly translating global trends into scalable, high-quality production.
Expertise in OEM/ODM face mask production
Extensive experience in global private label projects
Flexible MOQ for brands of all sizes
Consistent quality and batch control
Competitive pricing and on-time delivery
Professional B2B project management from concept to export
Whether you are launching a new skincare brand, expanding your product range, or sourcing high-quality wholesale hydrating masks, our Guangzhou factory provides a reliable, fully compliant, and scalable OEM/ODM solution.
📩 Contact us today to request samples, pricing, and a tailored OEM/ODM proposal for your custom hydrating face mask line.
Whatsapp: +8618998453346
Phone: +8618998453346
Tel: +8618998453346
Email: [email protected]
Addr: Baiyun District, Guangzhou, Guangdong Province, China