Guangzhou Cosmetics Factory Private Label Eyeliner Manufacturing

Writer：admin Time：2026-01-07 06:43 Browse：℃

1. Introduction: Eyeliner as a Core Color Cosmetics Category

Eyeliner is one of the most essential and highest-repeat-purchase products in the global color cosmetics market. Regardless of region, age group, or makeup style, eyeliner remains a daily-use item that drives consistent sales volume for beauty brands.

From classic black liquid liners to ultra-fine waterproof pens and gel-based formulas, eyeliner products are characterized by:

• High consumer loyalty

• Strong performance-based differentiation

• Fast trend cycles

• Excellent suitability for private label and OEM/ODM manufacturing

As a professional Guangzhou cosmetics factory, we specialize in private label eyeliner manufacturing, offering end-to-end OEM/ODM services for international beauty brands, wholesalers, distributors, and emerging private label companies.

2. Global Eyeliner Market Analysis

2.1 Market Size and Growth Trends

The global eye makeup market exceeds USD 18 billion, with eyeliner representing one of the most stable and scalable subcategories. Market research indicates that eyeliner products are growing at a CAGR of approximately 6–9%, driven by:

• Daily makeup habits across global markets

• Growth of waterproof and long-wear formulations

• Expansion of private label and indie beauty brands

• E-commerce and cross-border cosmetic retail

Unlike seasonal products, eyeliner maintains year-round demand, making it a strategic SKU for both new and established brands.

2.2 Regional Demand Characteristics

Guangzhou OEM factories are highly experienced in customizing eyeliner formulas and applicators for regional preferences.

3. Why Choose Guangzhou for Private Label Eyeliner Manufacturing

Guangzhou is widely recognized as China’s leading cosmetics manufacturing hub, especially for eye makeup and color cosmetics.

Key Manufacturing Advantages

• Complete supply chain for pigments, resins, waxes, and applicators

• Mature production lines for liquid, gel, pencil, and pen eyeliners

• Advanced waterproof and smudge-proof formulation technologies

• Competitive production costs with consistent quality

• Flexible MOQ options for private label projects

Global Manufacturing Comparison

4. Eyeliner Types We Manufacture

Our Guangzhou cosmetics factory provides full-category private label eyeliner OEM/ODM services, allowing brands to build complete eye makeup portfolios.

Available Eyeliner Formats

• Liquid eyeliner (brush tip / felt tip)

• Waterproof eyeliner pen

• Gel eyeliner (pot or pen format)

• Pencil eyeliner (wooden or plastic)

• Automatic twist-up eyeliner

• Glitter and metallic eyeliners

• Colored and multi-shade eyeliners

Customization Overview

5. Formula Advantages of Professional Eyeliner Manufacturing

Eyeliner performance is highly formula-dependent. Consumers evaluate eyeliners based on color intensity, precision, drying time, and long-lasting wear.

Our eyeliner formulations are developed to deliver professional performance and commercial reliability.

Key Formula Benefits

• High-purity pigments for deep, even color

• Fast-drying films to prevent smudging

• Smooth flow for precise application

• Long-lasting wear without cracking

• Comfortable wear for sensitive eyes

Ingredient and Technology Options

• Film-forming polymers for waterproof effect

• Carbon black alternatives for regulatory markets

• Low-irritation preservative systems

• Alcohol-free or low-alcohol formulas

• Clean beauty and vegan systems

6. Quality Control and Regulatory Compliance

All eyeliner products are manufactured under strict quality management systems and prepared for international regulatory compliance.

Supported Regulations

• EU Cosmetics Regulation (EC 1223/2009)

• US FDA cosmetic guidelines

• ASEAN Cosmetic Directive

• Middle East GSO / SASO requirements

Quality Assurance Process

• Raw material qualification and testing

• Batch color and viscosity control

• Applicator performance inspection

• Stability and transportation testing

• Final AQL inspection before shipment

7. OEM and ODM Eyeliner Manufacturing Services

OEM Eyeliner Manufacturing

OEM services are suitable for brands with existing formulas or benchmark products.

OEM scope includes:

• Formula replication or optimization

• Shade matching and testing

• Bulk manufacturing and filling

• Assembly, labeling, and packing

ODM Eyeliner Manufacturing

ODM services are ideal for new brands, distributors, and influencer-led projects.

ODM scope includes:

• Market positioning and product planning

• Formula and applicator development

• Packaging design and branding support

• Compliance documentation preparation

• Full project management

8. Private Label Eyeliner Production Workflow

Typical production lead time: 30–55 days, depending on customization level.

9. Packaging Design and Branding Strategy

Packaging is critical for brand identity, usability, and shelf impact in eyeliner products.

Packaging Options

• Slim pen-style packaging

• Luxury metal pens

• Soft-touch coated tubes

• Eco-friendly recyclable materials

• Custom molds for exclusive designs

Packaging Strategy Overview

10. Case Study: Private Label Eyeliner Project

Client: Southeast Asia cosmetics distributor
Product: Waterproof liquid eyeliner pen
Order Quantity: 150,000 units

Project Highlights:

• Ultra-black waterproof formula

• Fine felt-tip applicator

• Custom soft-touch packaging

Commercial Results:

• Factory cost per unit: USD 1.30

• Wholesale price: USD 4.20

• Retail price: USD 15.90

• Repeat orders within 5 months

11. Export Logistics and Global Shipping Support

We offer complete export logistics services, ensuring smooth delivery to global markets.

Export Support Includes

• Export-grade cartons and palletization

• HS code classification

• Commercial invoice and packing list

• Certificates of origin if required

• Shipping terms: EXW, FOB, CIF, DDP

Main Export Markets

• United States & Canada

• European Union

• Middle East

• Southeast Asia

• Australia & New Zealand

12. Market Trends Influencing Eyeliner Development

Key trends shaping eyeliner OEM/ODM projects include:

• Waterproof and sweat-resistant formulas

• Ultra-fine precision applicators

• Clean beauty and sensitive-eye positioning

• Colored and metallic eyeliner collections

• Influencer and co-branded product launches

Guangzhou factories remain competitive by rapidly translating trends into scalable, compliant production.

13. Why Choose Our Guangzhou Cosmetics Factory

• Specialized in eye makeup manufacturing

• Extensive experience in private label eyeliner projects

• Flexible MOQ and scalable production

• Stable quality and batch consistency

• Competitive pricing and reliable lead times

• Professional B2B communication and support

14. Start Your Private Label Eyeliner Project in Guangzhou

Whether you are launching a new beauty brand, expanding your eye makeup portfolio, or sourcing reliable wholesale products, our private label eyeliner manufacturing services in Guangzhou provide a professional, compliant, and cost-effective solution.

📩 Contact us today to request samples, pricing, and a customized OEM/ODM proposal.