High-Quality Highlighter OEM/ODM Manufacturing in Guangzhou

Writer：admin Time：2026-01-07 06:43 Browse：℃

1. Introduction: Highlighters as a Core Category in Face Makeup

Highlighters have evolved from professional makeup tools into a mainstream, high-demand cosmetic product across mass, premium, and luxury beauty markets. Today, almost every successful face makeup line includes at least one highlighter SKU—often multiple shades, textures, and formats.

With the rise of glow-focused aesthetics, social media influence, and hybrid beauty trends, highlighters deliver:

• Immediate visual impact

• Strong influencer and social media compatibility

• Flexible formulation options

• High perceived value with attractive margins

• Easy integration into palettes and seasonal collections

As a professional Guangzhou cosmetics factory, we specialize in high-quality highlighter OEM/ODM manufacturing, supporting global beauty brands, private label owners, wholesalers, and distributors.

2. Global Highlighter Market Analysis

2.1 Market Size and Growth Outlook

The global face makeup market has exceeded USD 40 billion, with highlighters recognized as one of the fastest-growing sub-categories. Industry research shows that highlighters are expanding at a compound annual growth rate (CAGR) of approximately 7–10%, driven by:

• Increased demand for luminous and natural glow makeup

• Expansion of influencer-led beauty brands

• Growth of private label and DTC cosmetics

• Innovation in textures and finishes

• Rising popularity of multifunctional makeup products

Highlighters are particularly strong performers in North America, Europe, the Middle East, and Asia-Pacific.

2.2 Regional Demand Overview

Guangzhou OEM/ODM factories are well positioned to customize products for regional preferences.

3. Why Choose Guangzhou for Highlighter OEM/ODM Manufacturing

Guangzhou is internationally recognized as China’s leading cosmetics manufacturing hub, particularly for color cosmetics such as highlighters, blush, and eyeshadow.

Key Manufacturing Advantages

• Mature supply chain for pigments, mica, pearls, and binders

• Advanced powder pressing and baking technologies

• Competitive manufacturing costs

• Flexible MOQs suitable for private label brands

• Extensive experience with international regulatory standards

Manufacturing Location Comparison

4. Highlighter Product Types We Manufacture

Our factory offers full-category highlighter OEM/ODM services, allowing brands to build complete and competitive face makeup lines.

Available Formats

• Pressed powder highlighter

• Baked highlighter

• Loose powder highlighter

• Cream highlighter

• Liquid highlighter

• Stick highlighter

• Multi-shade and gradient highlighters

• Highlighter palettes and face kits

Customization Options

5. Formula Advantages of High-Quality Highlighters

Our formulations focus on performance, stability, and visual refinement, ensuring strong market competitiveness.

Key Formula Benefits

• Ultra-fine shimmer for smooth, luminous skin

• Even light reflection without emphasizing texture

• Long-lasting wear with minimal fallout

• Buildable coverage for multiple makeup styles

• Lightweight and comfortable skin feel

Ingredient & Technology Options

• High-purity mica and pearl pigments

• Silicone-treated powders for improved adhesion

• Oil-control and skin-smoothing ingredients

• Vegan and clean-beauty ingredient systems

• Talc-free formulations available

6. Regulatory Compliance & Quality Assurance

Our highlighter products are developed for global export markets and comply with major cosmetic regulations:

• EU Cosmetics Regulation (EC 1223/2009)

• US FDA cosmetic guidelines

• ASEAN Cosmetic Directive

• Middle East GSO / SASO requirements

Compliance Support

• Ingredient compliance checks

• MSDS, COA, and technical documentation

• Label and claim verification

• Stability and shelf-life testing

7. OEM vs ODM Highlighter Manufacturing Services

OEM Highlighter Manufacturing

OEM services are ideal for brands with existing formulas or defined product specifications.

OEM Scope:

• Formula reproduction or optimization

• Shade matching and adjustment

• Bulk manufacturing

• Filling, assembly, and labeling

ODM Highlighter Manufacturing

ODM services suit new brands, startups, and influencer-led projects.

ODM Scope:

• Market research and product positioning

• Formula and shade development

• Packaging and branding support

• End-to-end project management

8. OEM/ODM Highlighter Production Workflow

Average production cycle: 30–50 days.

9. Packaging Design & Branding Strategy

Packaging significantly influences consumer perception and brand positioning.

Packaging Options

• Single compacts with mirror

• Magnetic closure compacts

• Metal luxury cases

• Multi-shade palettes

• Eco-friendly and recyclable materials

Packaging Strategy Overview

10. Case Study: Private Label Highlighter Launch

Client: European private label cosmetics brand
Product: Baked highlighter (4 shades)
Order Volume: 80,000 units

Results:

• Factory cost per unit: USD 2.40

• Wholesale price: USD 7.20

• Retail price: EUR 24.00

• Repeat order placed within 5 months

11. Export Logistics & Global Shipping Support

We provide complete export logistics services, including:

• Export-grade cartons and pallet optimization

• HS code classification

• Commercial invoice and packing list

• Incoterms: EXW, FOB, CIF, DDP

Primary export markets include North America, Europe, the Middle East, Southeast Asia, and Australia.

12. Market Trends Driving Highlighter Manufacturing

• Natural glow and “glass skin” makeup trends

• Multi-use face and body highlighters

• Clean beauty and minimalist formulations

• Limited editions and seasonal launches

• Influencer and co-branded collections

Guangzhou factories remain competitive through rapid trend adoption and scalable production.

13. Why Choose Our Guangzhou Highlighter Factory

• Specialized in color cosmetics manufacturing

• Flexible MOQs for private label brands

• Strict quality control and testing systems

• Competitive pricing and stable lead times

• Strong experience in global export markets

14. Start Your High-Quality Highlighter OEM/ODM Project Today

Whether you are launching a new beauty brand, expanding a face makeup line, or supplying wholesale and retail channels, our Guangzhou highlighter OEM/ODM manufacturing services provide a reliable, scalable, and cost-effective solution.

📩 Contact us today to request samples, pricing, and a customized OEM/ODM proposal.