Private Label Lip Kit Production – Guangzhou Cosmetics Factory

Writer：admin Time：2026-01-07 06:42 Browse：℃

Introduction: Why Lip Kits Are a High-Value Product for Private Label Brands

Lip kits have become one of the most commercially successful bundled products in the global color cosmetics market. By combining multiple lip products—typically lipstick or liquid lipstick, lip liner, and sometimes lip gloss or lip stain—lip kits deliver higher perceived value, stronger brand storytelling, and improved average order value.

Driven by:

• Influencer-led beauty marketing

• Social media and limited-edition launches

• Demand for coordinated makeup looks

• Growth of private label and DTC beauty brands

lip kits have evolved from trend items into a core category for both emerging and established beauty brands.

As a professional Guangzhou cosmetics factory, we specialize in private label lip kit production, offering OEM, ODM, and full-service manufacturing solutions to global brands, distributors, wholesalers, and e-commerce sellers.

Global Lip Kit Market Analysis & Industry Overview

Market Size and Growth Outlook

While lip kits are categorized within the broader lip makeup market, industry data shows that bundled lip products grow 20–30% faster than single-SKU lip products due to higher conversion rates and premium positioning.

The global lip makeup market exceeded USD 17 billion in 2024, with lip kits representing a rapidly expanding sub-segment driven by:

• Holiday and gift-set demand

• Influencer collaborations

• Subscription and promotional bundles

Key Growth Drivers

• Strong appeal to Gen Z and millennials

• High compatibility with private label strategies

• Increased demand for coordinated makeup solutions

• Expansion of cross-border e-commerce

Regional Demand Breakdown

Guangzhou OEM/ODM factories are uniquely positioned to meet these diverse demands with flexible customization and scalable production.

Why Choose a Guangzhou Cosmetics Factory for Lip Kit Production?

Guangzhou is widely recognized as China’s leading cosmetics manufacturing hub, especially for color cosmetics and private label production.

Key Advantages of Guangzhou Manufacturing

• Complete supply chain for lip products and packaging

• Advanced R&D for lipstick, liquid lipstick, liner, gloss, and stain

• Mature OEM/ODM systems for global export

• Competitive pricing with flexible MOQ

• Strong experience in FDA, EU, ASEAN, and Middle East compliance

Manufacturing Location Comparison

For B2B buyers, Guangzhou offers speed, cost control, and scalability, making it ideal for lip kit production.

Lip Kit Product Composition & Formula Advantages

Common Lip Kit Combinations

Private label lip kits can be customized in various formats, including:

• Lipstick + lip liner

• Liquid lipstick + lip liner

• Lip tint + lip gloss

• Matte lipstick + gloss

• 3-piece lip kit (liner + liquid lipstick + gloss)

Advanced Formula Capabilities

Our Guangzhou cosmetics factory develops high-performance formulas for each component of the lip kit:

• High-pigment lipstick and liquid lipstick formulas

• Smooth, long-wear lip liner formulas

• Non-sticky, high-shine lip gloss formulas

• Lightweight, long-lasting lip tint formulas

Formula Customization Options

All formulas can be adapted to target markets, price positioning, and brand claims.

Ingredient Safety & Global Regulatory Compliance

As an export-focused lip kit OEM/ODM manufacturer, we ensure compliance with major international cosmetic regulations:

• EU Cosmetics Regulation (EC 1223/2009)

• USA FDA cosmetic standards

• ASEAN Cosmetic Directive

• Middle East GSO / SASO requirements

Compliance Support Includes

• Ingredient compliance screening

• Safety assessment reports

• Stability & compatibility testing

• MSDS & COA documentation

This allows smooth market entry into retail chains, online platforms, and distributor networks worldwide.

OEM vs ODM Private Label Lip Kit Manufacturing

OEM Lip Kit Production

OEM is suitable for brands with established formulas and packaging concepts.

OEM Scope Includes:

• Formula replication or optimization

• Shade matching across products

• Bulk manufacturing

• Filling, labeling, and packaging

ODM Lip Kit Production

ODM is ideal for new brands, private labels, and influencer projects.

ODM Scope Includes:

• Market-driven product selection

• Formula development for each kit item

• Shade coordination and trend analysis

• Packaging and box design consultation

Private Label Lip Kit OEM/ODM Production Process

Average lead time: 35–50 days after sample approval due to multi-SKU coordination.

Packaging Design & Branding Strategy for Lip Kits

Packaging is especially critical for lip kits, as they are often positioned as gift sets or premium bundles.

Packaging Options Available

• Rigid paper gift boxes

• Magnetic closure boxes

• Drawer-style boxes

• Eco-friendly recyclable boxes

• Transparent display boxes

Packaging Selection Guide

Custom printing, inserts, and molds are available to ensure strong shelf impact and brand identity.

Case Study: Private Label Lip Kit for US Online Brand

Client: DTC beauty brand (USA)
Order Quantity: 40,000 lip kits
Kit Composition: Matte liquid lipstick + lip liner
Packaging: Magnetic gift box

Results:

• Retail price: USD 29.00

• Factory cost per kit: USD 6.80

• Gross margin: ~60%

• Sold out first batch within 3 months

This demonstrates the high profitability and marketing power of private label lip kits.

Export Logistics & Global Shipping Support

Our Guangzhou cosmetics factory provides complete export logistics solutions:

• Export carton & pallet design

• HS code classification & customs documentation

• FOB / CIF / DDP incoterms

• Sea freight, air freight, and express shipping

Main Export Markets

USA, Canada, UK, Germany, France, Italy, UAE, Saudi Arabia, Thailand, Vietnam, Indonesia, Nigeria, Brazil, and more.

Market Trends Shaping Private Label Lip Kit Production

Key Industry Trends

• Limited-edition and seasonal lip kits

• Influencer and celebrity collaborations

• Clean beauty and vegan positioning

• Sustainable and refillable packaging

• Personalized shade combinations

Guangzhou OEM/ODM factories remain competitive through rapid R&D, flexible production, and fast turnaround.

Long-Tail SEO Keywords (Naturally Integrated)

• private label lip kit production China

• OEM ODM lip kit manufacturer Guangzhou

• custom lip kit cosmetics factory

• lipstick and liner kit private label

• lip kit OEM supplier China

• beauty lip kit wholesale manufacturer

• lip kit manufacturing for brands

These keywords are strategically embedded to drive high-intent B2B traffic.

Why Partner with Our Guangzhou Lip Kit Factory?

• ✔ Professional OEM/ODM experience

• ✔ Flexible MOQ for startups & distributors

• ✔ Stable quality control systems

• ✔ Competitive pricing & reliable lead times

• ✔ Strong global regulatory & export expertise

Start Your Private Label Lip Kit Project Today

Whether you are:

• Launching a new beauty brand

• Creating influencer or seasonal lip kits

• Expanding your private label product line

our Guangzhou private label lip kit production services are designed to support your growth from concept to global distribution.

📩 Contact us today for samples, quotations, and customized OEM/ODM solutions.