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Writer：admin Time：2026-01-07 06:41 Browse：℃
Matte lipsticks have become one of the most stable and high-margin color cosmetics categories in the global beauty market. Unlike glossy or liquid lip products that follow short trend cycles, matte lipsticks consistently dominate mass market, premium, and indie beauty brands due to their:
Long-lasting wear
High pigment payoff
Oil-control and non-shiny finish
Compatibility with clean beauty and vegan formulas
As a leading Guangzhou cosmetics factory, we specialize in custom matte lipsticks production for international brands, wholesalers, distributors, and emerging private labels seeking OEM, ODM, and OBM solutions.
With Guangzhou being one of the largest cosmetic manufacturing hubs in China, brands benefit from mature supply chains, R&D strength, regulatory expertise, and competitive cost structures.
The global lipstick market was valued at USD 9.6 billion in 2024, with matte lipsticks accounting for over 38% of total lipstick sales. According to industry forecasts, the matte lipstick segment is expected to grow at a CAGR of 6.2% from 2025 to 2030, driven by:
Rising demand for long-wear makeup
Growth of indie and DTC beauty brands
Increased preference for transfer-proof formulas
Expansion of private label cosmetics
| Region | Market Demand Characteristics | Growth Drivers |
|---|---|---|
| North America | Premium matte lipsticks, clean beauty | Vegan, cruelty-free, influencer brands |
| Europe | Regulatory-compliant matte formulas | Sustainable packaging, REACH compliance |
| Middle East | High-pigment, bold matte colors | Long-lasting, heat-resistant formulas |
| Southeast Asia | Lightweight matte lipsticks | Humidity-proof, affordable OEM |
| Africa & LATAM | Mass-market matte lipsticks | Price competitiveness, bulk orders |
Guangzhou cosmetics factories are strategically positioned to supply all these markets with customized solutions.
Guangzhou is widely recognized as China’s cosmetics manufacturing capital, offering a full ecosystem from raw materials to finished products.
Over 20 years of lipstick formulation expertise
Access to thousands of approved raw materials
Mature private label manufacturing systems
Strong export experience (EU, US, Middle East, ASEAN)
Competitive MOQ and scalable production
| Factor | Guangzhou | Europe | USA |
|---|---|---|---|
| MOQ | Low to medium | High | High |
| Cost Efficiency | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐ |
| Formula Customization | High | Medium | Medium |
| Lead Time | 25–45 days | 60–90 days | 60+ days |
| Private Label Flexibility | Excellent | Limited | Limited |
Our R&D team develops custom matte lipstick formulas with:
Ultra-fine pigment dispersion
Creamy matte texture (non-drying)
Smooth application without dragging
Long-lasting, transfer-resistant performance
Classic bullet matte lipstick
Velvet matte lipstick
Soft-blur matte lipstick
Ultra-long-wear matte lipstick
Clean beauty matte lipstick
| Formula Feature | Available Options |
|---|---|
| Finish | Powder matte, velvet matte, soft matte |
| Ingredients | Vegan, organic, clean beauty |
| Claims | Long-lasting, waterproof, transfer-proof |
| Skin Safety | Dermatologically tested |
| Special Additives | Vitamin E, shea butter, jojoba oil |
As an export-oriented Guangzhou matte lipstick manufacturer, we strictly comply with international standards:
EU: EC 1223/2009 & CPNP registration
USA: FDA cosmetic compliance
Middle East: SASO / GSO
ASEAN Cosmetic Directive
All formulas can be customized to meet target market regulations, including fragrance-free, allergen-free, and preservative-free options.
Best for brands with existing formulas.
OEM Process Includes:
Client-provided formula or reference sample
Color matching & texture adjustment
Bulk production & filling
Packaging & labeling
Ideal for startups and private label brands.
ODM Services Include:
Formula development
Shade creation & trend analysis
Packaging design support
Regulatory documentation
| Step | Description |
|---|---|
| 1 | Market & formula consultation |
| 2 | Shade development & sampling |
| 3 | Stability & safety testing |
| 4 | Packaging confirmation |
| 5 | Bulk manufacturing |
| 6 | Filling, labeling & QC |
| 7 | Export packing & logistics |
Average production lead time: 30–45 days after sample approval.
Packaging is critical for brand differentiation. We offer full packaging customization:
Aluminum lipstick tubes
Magnetic luxury cases
Eco-friendly paper packaging
Custom molds & exclusive designs
| Packaging Type | Brand Level | Recommended Market |
|---|---|---|
| Standard plastic | Mass market | Africa, LATAM |
| Aluminum | Mid-range | EU, SEA |
| Magnetic luxury | Premium | USA, Middle East |
| Eco paper tube | Clean beauty | EU, Australia |
Our factory provides one-stop export solutions, including:
MSDS & COA documentation
HS code & customs clearance support
Sea freight / air freight / express shipping
FOB / CIF / DDP terms available
Main export markets include USA, UK, Germany, France, UAE, Saudi Arabia, Thailand, Vietnam, Nigeria, Brazil, and more.
Client Type: Independent beauty brand (Germany)
Order Quantity: 50,000 units
Formula: Vegan velvet matte
Packaging: Magnetic aluminum tube
Result:
Retail price: EUR 18.90
Factory cost: EUR 2.10
Gross margin: Over 60%
This demonstrates the high profitability potential of matte lipstick private label production.
✔ Professional OEM/ODM experience
✔ Flexible MOQ for startups & scaling brands
✔ Stable quality & strict QC
✔ Competitive pricing & fast delivery
✔ Strong export & compliance expertise
Whether you are launching a new beauty brand, expanding your product line, or sourcing a reliable matte lipstick OEM partner, our Guangzhou cosmetics factory is ready to support your growth.
📩 Contact us today for samples, quotations, and private label consultation.
Whatsapp: +8618998453346
Phone: +8618998453346
Tel: +8618998453346
Email: [email protected]
Addr: Baiyun District, Guangzhou, Guangdong Province, China